Working with Fire Burns Up and DE-YAN, I helped create an NFT video booth for the launch of Ferragamo’s SoHo concept store. Visitors entered the booth, created a custom Ferragamo x Shxpir animated artwork, and recorded a video of themselves posing with it. The finished NFT was then published to OpenSea and made available to the participant for free.
The installation launched alongside NFT.NYC 2022 and attracted both experienced collectors and visitors who had never interacted with an NFT before. Combining the artwork with a personal video gave each participant a record of the larger experience: the booth, the Ferragamo store and their time in New York.
